The name already gives it away, but this is not your ordinary fashion brand. Sirloin
follows its own motto of “stupid elegance” as it provides luxury underwear as outerwear for all: no matter gender, race or even species. Designers who happen to be a couple, Mao Usami and Alve Lagercrantz, Japanese and Swedish respectively, are here to talk about their peculiar home-base of Shanghai, as well as their latest wacky campaign in which Chinese models wear white girl masks, and the objective of their clothes showing up when image searching this cut of meat. Now that’s what I call couple goals.