Talented young designers and an interesting assortment of creative styles were what the Spanish journalist found as she immersed herself in the national art scene. All this in a country that puts conservative industries first and does not hugely promote creative disciplines. That was the starting point for What Is Going On, her fascinating project that we are presenting today on METAL.
“They have good universities to study design, but once they finish, there is no infrastructure that leads them to interact with each other to form a creative scene”, explains Silvia when asked about the fashion landscape in Switzerland, which she discovered during the months she has spent in the country. It’s an interesting conclusion that evidences a lack in promotion of promising national artists. The system needs to improve to boost young talent internationally and create synergies with agents in the sector. From a huge language barrier to a lack of a fashion editorial scene, there are several reasons that the Spanish stylist has identified as triggers for this phenomenon, which she explains to us in this interview. “I don't believe the problem is a matter of an attitude from the upcoming designers, but the lack of opportunities they are presented with.”
Shot in Basel from May to July 2021, twelve emerging and independent designers have taken part in What Is Going On, offering us a complete and diverse view of Swiss fashion. Committed to getting to know their creative universe and their opinions on fashion in their country, Silvia met most of them in person. But this project that we are now unveiling is just the first chapter of a platform that the creative director wants to continue developing. “If I can expand this editorial idea to enough territories, I could build an app that would act as a directory that maps the most thriving Gen Z talents across the world,” she adds. Now, from London, she looks for her next destination while she works on her projects. “If anyone would like to jump into this initiative I love to collaborate and encourage them to contact me!”