My interests in the world didn’t develop in my academic years, but long before. I just learned the mediums and a form to express them during my studies. I guess the act of creation is a divine one; it involves independency, mankind progress, and maybe an opening to something new. However, the systems that we use to produce, promote, sell, buy and distribute are extremely perverted and keep us from reaching our true potential. My work is a reflection of some excesses of the contemporary global and local culture in which I grew up. I find it very hard to find a place in this world that makes sense, so I try to find alternatives in my practice, true projects like Dashilar Flagship Store
and The Smugglers Route
. They address issues like the quality of fake products, reconsideration of status, brand identity, the relation between global and local, community pride and the universal language of creativity. I guess the act of creation is something I see as an extremely positive thing, because it is a language without borders.