Gabriel Nogueiras, founder of the Spanish-based brand, Rubearth
, recently won the Mercedes-Benz Fashion Talent 2021 award with his collection entitled FAT MAN
— inspired by the atomic bombs that fell on Japan during the Second World War. Tired of how monotone fashion is becoming, he feels it necessary to use the stories of the world to inspire collections. Nogueiras talks about his label’s portmanteau name, blending words which he ultimately feels could be the solution to sustainable fashion.