Launched at Paris Men’s fashion week Fall/Winter 2019, Olga’s first collection, Sons of Anarchy, sets the tone for this new designer’s future. The ex-engineer follows a strict work ethic punctuated by the dates of each seasonal release that echoes her seemingly regimented upbringing. Olga’s designs have a surrealist edge aiming to “make the familiar strange”.
Red September’s sculptural tailoring reflects her fascination with architecture, which she builds into garments. Sons of Anarchy presents another post-Soviet style that reworks conservative work-wear into luxury, rather than imagining a new identity through western sportswear. Olga Vasyukova is one to watch, whose coffee-fuelled delirium led to milk cartons deciding they would become the defining silhouette of her brand.