Bernabela is my partner in crime in this company, we are really good friends. She is an amazing woman, super strong and resilient and so funny but she is also very special. She has empowered herself throughout her life, she didn’t go to school and she came from a very poor background but she is one of those people that has this resilient mindset you cannot break. Pura Utz would have never been able to be a brand without Bernabela because all the products we make are based on her skills. There are lots of techniques that you have to reinvent and combine, I can only come up with an idea but then we have to work together, solving the logistics behind this idea, that’s what makes her so special.
On the other hand, I have access to the market and try to brand the products in the context where we can actually sell them to provide all the work that we want to do with the women.
Bernabela and I have the same dream, I always wanted to have a partner in Pura Utz from the beginning and I can’t even imagine someone being more perfect than her, we are so aligned, we make all decisions together. We are a really good match, I don’t know if I believe in loving soulmates but I really feel that Bernabela and I are in the sense of friendship and in this project that we are creating together.