He doesn’t feel comfortable with any label when it comes to defining his musical style. “Someone said ‘slow techno’ which sounds a bit wanky, but I probably just prefer ‘electronica’ for now,” says the established artist, who was reborn under the name Principleasure after years in the profession. A new chapter in his career with which he found his way while embarking on other projects such as the creation of Principle Pleasure Studios, while the tools did not stop improving by leaps and bounds. The first clue of his upcoming work, Of Love & Loss
featuring Mønölitio, shows where Principleasure
’s sound is headed. “I’ve gone more cinematic and soundtrack on this record,” he explains.