Nevertheless, his own origins, those of his friends, and the current political and social unbalance between the countries’ exposure in media (Théodoros rightly believes that you don’t have the same opportunities to thrive in the international music industry, for example, if you come from an underexposed country) has put his focus on highlighting the emerging talent from countries like Morocco. “Pressure is a brand for people, the message is more important than the product”, he tells us in this interview. We speak with him about managing a triple business, the trap scene in the Mediterranean countries, and how to fight injustice through creativity.