In a world of ferocious competitiveness, naming a brand Penultimate is rather unexpected, but Xiang is clear about it: “I think it’s a good reflection of what I do. It’s abstract and it also refers to the unknown and the excitement of the next (or the end).” And only after two collections, her name is already standing out in the crowded scene of emerging fashion designers. Because one thing is clear: nothing will stop her. “There are always people seeking something unique, fresh or that they can connect to”, she says. Hoping to find those people who connect to her clothes, we speak with Xiang Gao about the challenges of being a young designer, how did her love for fashion start, and how is she finding her voice through design.