After March 2020, everything changed in the world. All the fashion weeks were cancelled, and lockdown introduced an unprecedented amount of distance into everyday life. Since then, presentations have become digital. Of course, it would have been better to present them on a catwalk and on a physical stage. In a way, these changes also allow for a new level of innovation within presentations.
Before the pandemic, only a small percentage of people could see the catwalk up close, and all the videos from the catwalk had a similar format. Now, brand promotion has become more creative with the development of technology, and so consumers can easily access and interact with the brands. I believe this digital transformation will bring us onto a new level of development within the visual arts.
To deal with these emerging trends, I have presented several projects on a variety of platforms such as live streams, a digital trade show by video conference and a digital fashion week. Recently, in regard to these projects, I have spent a lot of time reflecting upon how I visually present Painters digitally.