“We were fascinated by Rim for a long time, so the choice of talent was an easy one,” she replies when asked about choosing the model-turned-face of this new campaign. Preferring not to pigeonhole her clientele and seeing the editorial shoots and content creation as an integral part of the brand, the OUVERTURE founder now tells us all the details about the creative and production process of their pieces, how and why she changed her profession to devote herself to fine jewellery and what her plans are for the coming months.