The global love and support for Open YY have indeed influenced our artistic process. We are deeply grateful for the appreciation our brand has received worldwide, and it inspires us to push our creative boundaries even further with each collection. For S/S 24, this influence was certainly relevant. We wanted to create a collection that not only resonated with our loyal fans but also introduced our brand to new audiences. This collection embodies our signature blend of practicality and free-spirited style while incorporating fresh elements that we believe will appeal to a wider international audience.

The decision to change our brand name from The Open Product to Open YY was a significant one. While The Open Product reflected our initial mission of offering open and accessible fashion, as we evolved, we felt that the new name better encapsulated our brand's identity and vision. Open signifies our openness to creativity, diversity, and global influences, while YY represents the essence of our sisterhood and partnership, as well as the universal nature of fashion. This change has allowed us to strengthen our brand's visibility and resonance, helping us connect more authentically with our audience.

Working together, has been an incredible journey on all levels. On an artistic level, our shared experiences and perspectives enrich our creative process, often leading to innovative and well-balanced designs. On a business level, our trust and understanding of each other have been instrumental in building and growing OPEN YY. And on a personal level, it's a unique and rewarding experience to share such a passionate endeavour with a family member. We've learned and grown together, and our sisterhood is a constant source of inspiration for our brand.

South Korea's vibrant fashion scene and the global popularity of K-pop and K-beauty have undoubtedly helped our brand. Seoul is a fashion-forward city with a diverse and experimental fashion landscape. This environment has nurtured our creativity and allowed us to draw inspiration from both traditional and contemporary Korean culture. The global fascination with Korean culture has opened doors for us on the international stage, creating a platform for our brand to showcase our unique style to a global audience.

The American-inspired elements in our S/S 24 collection, such as baseball caps and the "I <3 YY" logo, do have a connection to New York, a city known for its diverse and iconic street fashion. While not directly inspired by the city itself, these elements represent a sense of urban style, reflecting the global influences that permeate our designs. We wanted to infuse a touch of streetwear into the collection to make it more versatile and contemporary, allowing our customers to express their style in different ways.

The idea of drawing inspiration from the agricultural industry and practical work attire-themed elements came from our desire to infuse everyday functionality into fashion. We believe that fashion should serve a purpose and be accessible to everyone. This collection pays homage to the individuals who feel a special and strong connection to the nature and the land, spending their time outside of the city. This way of living also translates in durable and functional workwear into stylish, wearable pieces that can be incorporated into everyday life.

Creative and active engagement with our designs was a key aspect of our designing process. We wanted our customers to have the freedom to mix and match pieces to create their own authentic looks. It's about empowering individuals to express their individuality and experiment with their style, making fashion a dynamic and personal experience.

The inspiration behind our signature boots came from a desire to create a statement piece that seamlessly blends practicality with style. These boots are designed to be versatile, comfortable, and fashion-forward, making them suitable for various occasions. They add a touch of edginess to our collection and serve as a focal point for many outfits, embodying our commitment to both functionality and aesthetics.

The mingling of gender-coded elements in our collection reflects our belief in fashion as a form of self-expression without boundaries. We wanted to break away from traditional gender norms and offer a diverse range of styles that cater to a wide audience. This fashion choice conveys a message of inclusivity and celebrates the freedom to express one's identity through clothing, regardless of gender.

While we can't reveal specific details at the moment, we are always working on new collections and projects. Our future endeavours will continue to uphold Open YY's core values of practicality, free-spirited style, and sustainability. We look forward to sharing our upcoming creations with our global audience and exploring new avenues of creativity in the fashion world.