Thank you. The campaign was shot at Neversink River in Catskills New York. At the end of 2019, we went on a research trip to the Siberian Arctic – Russia’s Norilsk and adjacent territories – which influenced our creative process for making unreplicable pieces. This region is unique in terms of its cultural richness (there are five indigenous nomadic peoples in the region, Taymyr, each with a distinct culture and language) and extreme climatic conditions. It was particularly interesting to notice that the traditional dress of some of these cultures not only embeds in itself principles of sustainability (natural materials, careful use of fabric, recycling, the specific purpose of every piece and detail) but also features Pavlov Posad shawls which were introduced into the region over 100 years ago through trade.
This research trip to Siberia influenced our choice in terms of shooting our campaign outdoors in the wintertime. The main materials for our pieces (upcycled wool, hemp, silk, etc.) are natural, treated with labour-intensive hand processes (tie-dye, patchwork, quilting, natural dyeing), and we wanted to highlight that with our choice of the campaign’s setting.