After lots of trials, errors and improvements, we eventually named our brand Nina Mûr for the following two reasons: on the one hand, “Nina” is an homage to Nina Simone and the values that she represents, such as creativity, authenticity, strength, and courage. On the other hand, “Mûr” is a tribute to Camille Claudel’s artwork L’age mûr. In French it means “mature”, which felt right at the point in time when we were launching the brand. Beyond all of that, Nina Mûr simply seemed to work: it sounds good and it’s easy to remember.