Pertaining to the Japanese philosophy of wabi-sabi, finding beauty in imperfections, Peeraer creates against the current: steering the brand into a more sustainable fashion cycle, away from consumption driven creation. Playing with the malleability of contrasts, Niels Peeraer
also works to reframe and refigure the ideology that cuteness is something inherently childish, constructing their delicate accessories with a more functional craftsmanship. Converging this cuteness with quality and expertise, the brand now embarks on Chapter 2, a shift from ornamentation to a focus on styling versatility. We catch up with the creative - 10 years on.