Approaching the digital world as a safe space, Moritz has gained a lot of online attention through his projects. It led him to launch his label at an early stage in his career. Since, the pandemic encouraged him to explore the endless possibilities of the virtual. Whilst the situation was and is challenging for many creatives in the fashion industry, lockdowns did also bring some opportunities. Moritz had the chance to be mentored by Hussein Chalayan during this time. This experience had, and still has, an important impact on his practice today. Digital escapism and a lack of human contact allowed him to define his role and vision even deeper. He hopes IDEN will make us think and change our habits towards fashion - including the well-established culture of narcism and elitism.