Today we speak to Mimii, the young visionary behind Atelier Mimii, a designer brand which originated in Spain. Where are you today?

Could you tell us what the name Mimii means to you? Was this always what you wanted to name your brand?

Born in Zurich, Switzerland, to Spanish parents whom you travelled with all over Asia, some would say you have a very multicultural background! Which of the places you lived in would you say influenced you the most? And where did you discover you wanted to pursue a career as a designer?

The love for clothing has always been seen as a fantastical universe “filled with possibilities”. Was it easy, as a young girl, to adjust to every move? How were you able to nurture your Spanish heritage whilst living so far away from your roots?

You also went to fashion school at the Paris School of Fashion at Istituto Marangoni. How old were you then and what was that experience like? What did you learn there that was useful for your future aspirations as an independent designer?

It’s always refreshing to see a young designer with such a distinct vision. In your collections you reuse fabrics and patterns multiple times on different looks and items, it’s evident that sustainability is prioritised in your work, and nothing goes to waste. What motivates you to select the materials that you do?

How do you establish a brand reliant on handmade, sustainable craft in this modern age of mass production? What challenges did Mimii experience during its emergence?

Mimii collections are an ode to colour and comfort in one’s own skin, this is especially reflected in your quilted and oversized designs, not intended to cling to or highlight the shape of a woman’s body. Do you feel as though comfort is something that has been missing from high-end fashion?

How did the pandemic impact your brand’s creative vision and process? Did you find more time to experiment on your designs in ways that you wouldn’t normally?

Your latest released collection SPINE C-3 S.S 21, which is available on your website, features some avant-garde accessories, clothing, bags, hats and even baskets, which you have constructed using a versatility of patterns, textures and designs – including eyelets, tulle, and patches. Something personable is how you have designated names for each piece, instead of opting for a general description of the item like most designers. Where do these names come from? Are your pieces designed, crafted and named with a specific type of woman in mind?

Your past collections have also included the word ‘spine’. Is there a reason for this?

The Mimii hats from your upcoming SPINE C-3 A.W 21 collection are like an alternative version of Pillbox hats worn by women of the 1960s, most famously, Jackie O. In terms of fashion trends of the previous decades, other fashion designers or even artists, what would you say Mimii’s biggest inspirations are?

Lastly, why does the world need Mimii? What will we see next from you?