MICAM is the first international exhibition to present a data-driven Trend Area and Trend Guide for buyers. As an exclusive service offered by the exhibition, this data-driven project stems from the desire to improve visitors’ experience by providing them with the most reliable information on seasonal trends to optimise their purchases. There will be four macro-trends for the Spring/Summer 2024 season.
The first, Ancestral Refuge, takes us into an austere, courtly, conscientious universe, translating into a pale colour palette of reassuring warm hues. There will be aged effects, hammered and punched textures, and laser-like chiaroscuro reminiscent of high relief from ancient Greece or Rome. The second macro-trend, Virtual Eden, points to a new world, dreaming of unknown species and marvellous objects of surprising design. The colour palette includes digital pastels, strongly expressing colour even though bleached, with an artificial aura about them, combined with synthetic materials to create effects reminiscent of jelly or bubble gum. Laminated, coated leathers with iridescent and holographic effects amaze the eye, as new metallic effects and high-tech and elastic materials design new products that appear to be projected into this world through virtual reality filters.
Chic subversion, on the other hand, manifests a desire to explore the quirks and troubles of today’s world, coming up with new canons of beauty. This concept ventures cautiously into the world of villains, anti-heroes and outcasts. The colour palette starts with great classics such as black, blue and red, adding hues of violet and grey. The materials play with glossy and matt, smooth and textured effects featuring glossy paints and matt resin coatings, with shades that appear to be sprayed or brushed. Finally, the Bio Hacker trend aspires to immerse itself in nature in order to understand its hidden mystery, in search of solutions for a regenerative future. The colour palette is completely inspired by nature, with khaki greens and light and dark shades of mud, enlivened by touches of lime green and turquoise. The materials in this theme are the most sustainable of all, using natural vegan leathers extracted from cactus, pineapple, rice and recycled rubber made from algae or sugar cane. The trainer is certainly the dominant style in this category. The product is given a fashionable high-tech look using unusual combinations of exotic leather effects and technical materials such as neoprene.