Their values and principles are mirrored in their design and manufacturing process, that is regulated and enacted in Paris. The main characteristics of Metta can be seen, for instance, on their graphic t-shirt “Eat Sleep Protest Repeat”; as well as their minimalism, non-binary cuts, and a fully sustainable and ethical supply chain.
The brand lives up to its word by using certified GOTS (Global Organic Textile Standard) organic cotton – a standard for organic fibres, considering ecological and social-criteria, and donating 3€ for each sale to the UN Women organisation. This includes the Fund for Gender Equality (FGE), which supports national, women-led civil society organisations in achieving women's economic and political empowerment. Also, Metta attained an Oeko-Tex Standard 100 certification, meaning the fabric has been tested and certified to be free from harmful levels of more than 100 substances known to be noxious to human health. As well as careful manufacturing, Justine Tran, Metta's founder, plans to expand her activism visually, and offer a platform for independent directors and video makers on the Metta website in the future.