But this passion for fashion was with him long before he took the risk of creating his brand. In his childhood, Luca used to play with fabrics – “a towel could be the tail of a mermaid” –, and that gave him the first sense of fashion. From these early innocent games until now, Luca has been through a lot. But all the steps he has taken – and also the ones that he continues taking – have had the same fuel: consciousness and passion.