The crushing of mainstream, unrealistic beauty standards that pervade today’s world, and especially women’s minds,  does not come without the emergence of small female-founded brands like Lydia Morrow’s What Lydia Made. The young, self-taught designer, mother, and artist was initially spurred by her drive to design and create clothes for her own body, which there is a pronounced and persisting absence of in mainstream and high-end fashion. The recent surge of small designers which uphold ethical practises and the designing of unique, one-off clothing, allows for herself and other designers to explore their creative vision, all the while sharing their work on social media platforms and engaging with those who support them. Lydia’s love for comfortability exceeds the bounds of simply designing for herself and others, since she even offers advice and guidance to those who want to fit their own clothes - whether its businesses or personal wardrobes.