We are already damaged from social media, artists or not. It is an ambiguous platform: it helps professionally (that is undeniable) to spread your art, get to interact with your audience, professionals from your industry, but personally, it destroys our perception of achievement. If you are to sign a singer, the eventuality of having a decent number of followers as part of the decision process and not purely based on the creative’s potential is already quite an insanity in itself. Appearing as likeable or giving some sort of influence based on how popular an individual is on Instagram or elsewhere online should not be a normal, but it is in the meantime a schema I am also in, despite the feelings I just expressed.