Funded by Laurence Leenaert in 2013, the LRNCE
fashion label is based in Marrakech and exudes stunning Moroccan vibes. After studying Fashion Design at Kask, in Ghent, Laurence Leeneart decided to start her own brand in a studio in Belgium, but she then moved to Marrakech to further develop it. Today, LRNCE is the collaboration of a European designer and traditional Moroccan artisanal craft. The label draws inspiration from tribes, cults, rituals and fashion items. Her pottery, rugs and ceramics include a mix of colours, materials and textures, all meshed together. We talked to its founder to discover more about her personality and how Marrakech has made its mark on her artistic creativity.