Having begun her life in Berlin and already gaining a feel of the fashion lives of New York and Antwerp,
Laura Andraschko is now recently graduated and based in London. Taking a look at her work - and especially the most recent SS23 lookbook - has the ability to transport any fashionista back to the late 2000s and early 2010s. Those who were active on Pinterest, Tumblr, and any other blogging media during that time will recognise the Effy Stonem, Jenny Humphrey, party-girl aesthetic at first glance and experience the nostalgia of wanting to be that carefree, defiant, liberated teenager. Well, Andraschko, along with her distinctive creative vision, are bringing all our girlhood dreams to life, rejecting recent clean girl and fitness influencer aesthetics that have pervaded all of consumer culture in recent years, and bringing back the good old “so what?” way of life.