We met five years ago in Paris by way of mutual friends, and immediately clicked; we shared interests in arts, culture, architecture... And we both wanted to create something. A few days after meeting, we said, “Why don’t we try to make a product? And do it well, if possible.” So we decided to write three ideas each on a piece of paper, and do it if there was one in common. It turned out that we had one shared idea: smart caps that you could wear with a suit, and made in France. So we went for it. That was five years ago and we could never have imagined the brand would be sold in 70 stores all over the world.
Isaac lived in Paris for a while and he is now based in Canada, but he comes over very often. Communication is pretty easy: mails, Skype, messages… it’s never a problem. And I (Marc) wake up very early, when it’s late evening in Canada, so we can talk for a few hours before Isaac goes to bed and I go to work.