Barthes also has a hand here – my work is thus inclined thanks to the influence of his writing so eloquently on semiotics. By taking words, symbols, and meanings and restructuring what is expected, there’s a natural sense of ‘something wrong’ that follows. By playing into the everyday – the expected – and changing the function or meaning of an ordinary object, it makes the whole image unsettling. Every recognizable object has an association, a function. It’s a simple reconsideration of an intended purpose, rendering it useless or exaggerating it. My friend Max Siedentopf has mastered this philosophy. Of course, traditional beauty standards are fun to subvert because they’re already unrealistic and outrageous.