I love London, the culture and the super diverse fashion scene. However, having a fashion brand requires so so much devotion, business knowledge and time. I found it a bit too much to handle having just graduated from LCF and then suddenly presenting on the LFW stage pushed by GQ China. I just wanted to enjoy the pure joy of design and I wasn’t really ready to sacrifice my time to think about the core of the brand, marketing and PR strategy, sales strategy, blah blah blah. Meanwhile, I got the chance to design concert costumes for Muse, and then some other pop divas in China and Hong Kong. So I just spent most of my time in that industry and ran my fashion brand on a small scale, with a capsule collection every season in Hong Kong and China. So I had basically disappeared in the London fashion scene since then.
And after all these years, I started to get a clearer picture of what I wanted to do with the brand, especially now everyone is talking about the metaverse and NFTs and all these things which are totally what I’m into and what I want the brand to go for. So I think now I can spend more time on the brand.