The Korean fashion designer has loved clothing and sewing machines from a very young age. His passion –combined with an impeccable taste for beauty beyond gender–, his masterful skills and talent resulted in the creation of his eponymous label,
Juun.J, in 2007. Almost ten years later, he’s become a major sensation in the Paris runway and has been the guest designer at the latest edition of
Pitti Uomo, the most important menswear event of the fashion season. Unexpected volumes and shapes, monochrome looks, diversion of classic pieces and artists’ collaborations are at the core of his collections, always balancing between eye-catching avant-garde and exquisite ready to wear.