The Paris-based designer first began her fashion journey by designing for Swiss manufacturer Jakob Schlaepfer before building the stature and self-confidence to establish a label that encompassed her own vision. Her inclination toward surrealism, especially in the SS23 campaign, is an act of defiance against the ceaseless expectation of the mainstreamed type of beauty. Heuer’s upcoming AW23 collection CorporateCabana continues in this direction by boldly fusing stunning pieces against a background of environmental degradation. The designer’s creative vision gives a fresher, more sincere meaning to “finding beauty in ugliness”.