Far from being associated with ties, duties or impositions, working is an exercise of freedom and self-knowledge for Juha Vehmaanperä
. “Being tall and heavily built some people put me very easily into this male box,” says the Finnish designer about some outdated mentalities that are still present in society. But they seem to blur them all completely while designing for their alter ego Craftiest Bitch in Town. Inspired by movie characters, such as the female villains from Batman
or The Matrix
, creativity has always been a constant in their inner circle. Now they materialise it in garments built on craftsmanship and intuition, giving us some exclusive tip offs about their upcoming projects.