Earlier this year, Perez parted ways with Donda to go for it on his own. He’s even planning his own merch line, which he tells us, will be completely different to the Pyrex/Been Trill aesthetic that wouldn’t be crazy to expect from him. In our conversation, Perez accounted the music merch boom that we’re enveloped in to our burning desire to fill the tangible product gap that’s been left by the death of the physical album. Merchandise is acting as one of the only physical connections between artists and fans right now, as a flat Spotify image lacking any interactive element simply doesn’t cut it. We had a chat about everything from how watching Virgil Abloh work his phone is like watching a professional musician play an instrument, to the first time he met ‘Ye on his Glow in the Dark tour.