Jnr Choi is the genre breaking artist who needs no introduction. With major success in the modelling industry, the creative, who has worked with renowned houses such as Burberry and Givenchy, took a dive into the musical world in 2016. What followed is a beautiful journey – one punctuated with ingenious collaborations, electronic synth samples and gold-certification. We talk to the rapper about the genesis of his sound, future collaborations and the dichotomy of the video driven social media platform, TikTok, (which reminds us of his latest release Tick Tock) a catalyst to his own viral success with ethereal drill track
To The Moon.