I think I try to look at where I come from as part of my inspiration. My childhood and what I was obsessed with when I was growing up in the early 2000s, the fashion trends I followed, the pop celebrities I was interested in back then like Avril Lavigne, Miley Cyrus, The Black Eyed Peas…watching MTV, live red carpet events from my first computer, playing Sims and other online video games, singing karaoke and learning every pop song’s lyrics, that’s the most inspirational period for my current creativity. An obsession with the Western world is something that attracted me naturally as I grew up in Post-Soviet Lithuania where all those dreamy American things did not exist. I think that when you are a kid, you have so many dreams and it’s easier to get away from the reality into your fantasy world if it’s just a click away. Regardless of pop culture and new technologies in the 2000s being my inspiration, it was my mother’s job as a stylist and my father being an architect that shaped my taste in fashion and design too. On the other hand, JiiJ's philosophy on inclusivity and sustainability is inspired by the latest period of my life, when I no longer lived in Lithuania, when I saw the world and only then understood who I really am and what I stand for.