Directing music videos and designing clothes either exist independently in my life as two separate professions or complement each other. Before my first collection for Jealousy was released, I tried working as a fashion photographer and stylist. When working as a stylist for Ukrainian fashion magazines I was constantly faced with the fact that things did not always look good on camera. I wanted to make clothes that I could either use in filming or wear myself. I needed something bright, well-cut, comfortable and ironic at the same time. It all started quite trivially: in 2013 my friend and I made several samples, which were immediately sold out. Later on, we decided to show a complete collection at the Mercedes-Benz Kiev Fashion Days. At first, all that seemed like pure fun, but eventually it evolved into a sensible project called Jealousy.

For me, clothing is all about mood, when music is all about emotions. Anyway, both of them help us to communicate with the world, but through different sense organs.

Manufacturing is still a major stumbling block. I dream of having tailoring skills sometimes. One can not be professional in everything, so we try to find the best technologist for the Jealousy team.

Jealousy is a marketing engine. I believe in the positive power of this feeling, which leads to perfection.

The portrait of the Jealousy girl is an energetic girl who celebrates every moment of her life; she has an irony and of course a good sense of humour. She is fond of unusual cuts, enormous volumes, hypertrophic sizes and asymmetry.

First and last dates! Jealousy clothing is perfect for meeting with the girl squad, beach parties, or even to colour the monotonous weekday routine. For example, one can work in the office in our oversized hoodies in the morning, and in the evening go to a birthday party in our ultra-short red mini dress.

This new Fall/Winter 2017 season showed my obsession with outwear clothes. We rethought the puffer down jackets that once derided as Michelin Man – wear, showing the diversity of a piece – from a childlike crop to a near–sleeping bag alternative. Basically, all we want to do this stormy winter is stay in our cosy comforts all day and stay stylish. So Jealousy puffers and raincoats are on point!

We’ve known each other for ages (as we are both from Odessa, the city in the south of Ukraine) and we always follow each other’s art. We decided to combine Lena’s photography style with Jealousy clothing. The Fall/Winter 2017 collection suits perfectly this collaboration. We tried to show the plasticity of architecture and corporeality, the contact of space and models, the variety of forms and the unity of composition.

According to Lena – the space dictates the direction, and we just followed the lines.

The idea of the shoot was to merge people with a geometrical and brutal environment, to show the beauty of both humans and urbanism through the contrast. The photographer wanted to emphasise each person's uniqueness and aesthetic, producing a new solid, harmonious environment where both play an important role.

Geographical borders have opened recently. Now we can travel, study abroad, and make businesses all over the world. The political situation in our country makes us strive for life.

Our goal is to establish a global footprint and to get our clothes sold wherever people wear them.