You could say it has been a growth of the entire Internet. Back then I remember a lot of brands didn’t even have a website yet. Instagram didn't exist. It was like the Wild West where digital territory was unknown. Most magazines didn’t have a digital team. A lot of what was online was created by kids, for fun, not by commercial and editorial teams with money on the agenda. ‘Web-logging’ now obviously happens mostly through Instagram, which has algorithms in place to serve your content through ‘popular posts’ and ‘suggested pages’. There’s been a big shift in control.

When trying to introduce myself to people, but they already know everything about me.

Thank you! When you grow as a person your style reflects that I guess.

I think it would be close to home. Amsterdam, where women get their hair done by the wind on their bikes instead of a blow-dry salon. I appreciate the comfort first, two feet on the ground, no fuss, unpretentious way of being; and dressing.

I guess I always keep my eyes peeled. Light is the most important thing on the checklist for locations – we always shoot with natural light.

It’s very random; ideas come constantly from the strangest places. A lot of the times the main ingredients are impatience and functionality. For example when I was very little, I’d cut my dresses in half because I ‘needed’ a skirt. It was much more effective than having to wait for your parents to take you to the store – it still is.

It is great to be able to work together with people and brands that I admire. Working with Maison Margiela, being welcomed into their headquarters was a crazy dream coming true. What has been most meaningful to me so far was the collaboration with Nick Knight for SHOWstudio, it happened at a time where I was rethinking everything. Nick is one of the kindest people I’ve ever met and working on that project changed my life.

Comme des Garçons got in touch about a little project, which I am really excited about! But to be honest – the projects that are not in collaboration with brands are the most exciting to me, like Aetelier for example.

Making things is what makes me most happy. I like to think of Aetelier as a place where ideas can grow. I have an urge to find the best execution possible, the best materials, working together with the most skilled people – unlike DIY projects, which always have to be simplified so that the step-by-step is shorter and easier to photograph. What mostly triggered me were the many emails and direct messages I got from readers whenever I posted something self-made on my blog. I realised that people wanted to actually spend their pennies on my stuff, wow!

Our beautiful planet can’t provide two wardrobe changes per person every year. And other than that, style is a part of your identity, which is something that doesn’t change with every season. I love brands that continue their story where they left off the previous season as opposed to completely changing direction. Blindly chasing trends doesn’t seem like fun.

The system is so dysfunctional. It is such a wasteful industry. Talent is exploited and workers are abused. Rip offs are totally accepted. Primark keeps opening stores. That part of the fashion industry is quite sad.

It is amazing to be able to be with someone you can share everything with. I find it hard to separate work and non-work. We are simultaneously each other’s biggest supporter and each other’s biggest critic. We might argue about who’s turn it is to do the dishes but we always agree when it comes to work.

She is incredibly musical. She makes her own songs and melodies on her keyboard and she is always dancing.

I've got a secret Instagram account for my close friends only. Stuff I post there would probably get me banned; it does not follow the Instagram guidelines to say the least.

My ultimate dream is to own a big warehouse to work, live, party in and just make things and art with friends. Have unlimited resources to just make every single idea happen.