May, the person behind the account @itsmaymemes, is recreating larger-than-life designer jackets which have taken the fashion world and meme culture by storm since the account’s inception. She takes outwear to a whole other level of proportions, inflating pieces worn by people’s fashion favourites such as Kylie Jenner, Billie Eilish, and Tyler the Creator in such a way that they look extremely tiny in their designer outerwear. Garments of ridiculous proportions which have been infiltrating the runways of Balenciaga, Comme des Garçons and Viktor and Rolf might actually be not ‘big’ enough to the liking of May, who insists on expanding them even further. For May, giant inflated ready-to-burst jackets are the new wave for fashion.