Absolutely. Barcelona has different layers that make it a great place to develop creative projects and research. After reflecting on this topic –because this is a question we often get asked– we realised the geographical location of the city is ideal for the creative research we have been doing for the last 7 years, since it is in the Mediterranean coast, which means "in the middle of earth". You are not that far away from Asia, Latin America or Africa but also close to London, Paris and other key creative hubs. Plus Barcelona is by definition a port, so you can find people and influences from different cultural backgrounds.
The other layer is the contrast between this cosmopolitan vibe and its strong heritage, identity and traditions. Understanding the city not only as a place but as diverse collection of people and communities. When I walk in the streets of Barcelona, I don’t feel in a specific country or region. I feel like walking on Planet Earth seeing faces and influences from many cultures. That is for me the best context to enjoy your creative/curious-self.
The last layer is more intangible and romantic in a way. Difficult to put in words but it is there. I don’t know if it is the diet, the winds, the hours of sunlight, the wine but there is a strong creative magnetism in this corner of the world. We have been lucky enough to dedicate years, thanks to different projects, to discover and connect emerging talent (photographers, musicians, filmmakers, technologists, scientists, designers, artists, illustrators, etc.) and analyze why they do what they do. Then, if you connect the dots looking backwards you see all the creative clichés (Dalí, Picasso, Gaudí and even Ferran Adrià). If you consider the size of the city, the density and quality of creativity is really high.