Oh, winter! Cold, wind and rain. Some love it, others hate it. The only thing for sure, though, is that you better have an astonishing set of coats to survive it warmly and gracefully. No matter your style or personality, nobody likes to freeze, yet many of us want to look good to still feel ourselves during this season. Dima seems to have a good solution. Ievenko explains that it’s all about passion for your work and pushing the boundaries of what already exists.
With a technical background on marketing and branding, he’s been able to forecast what consumers want but can’t fulfil yet. And so he has offered them. Technology and innovation-focused, he has founded Ienki Ienki, a brand whose products meet fashion and utilitywear through new shapes and silhouettes. “I don’t find it interesting to create crazy things just for the purpose of creating a crazy thing”, he says. Today we speak with Dima about creativity, business, sustainability and the future.