Originally from Sweden and Finland, Ida and Simon moved to NYC because, to them, it was “an unexplored city where we could be closer to the source of the topics we are interested in”, such as media placement, recontextualizing data and digital culture, among others. They’ve created Instagram filters to avoid facial recognition, brought to the physical world digital icons like the macOS wallpaper images, or left their indelible trace on blockchain. We meet the artists to discuss everything from Kim Kardashian’s bum to the human need of blending in.