Behind the project is a larger goal of empowering the Ukrainian creative economy and defeating the stereotypes that exist regarding Ukrainian culture. Today we gain insights from the founders and artists involved in the project including creative director Masha Reva, known for her artistic collaboration with Harry Styles, ethnological curator Nadiia Shapoval, a creative and maker of beautiful objects, and architect Ira Miroshnykova, ahead of their pop-up store being held on September 23 at ICKPA festival. With a team scattered across the globe, their work touches on and is influenced by different cultures and aspects of today’s society. Keep an eye out for their unique advances in the creative world.