When I started making clothes, what pushed me mostly was the desire to create something, and then there was a point when this desire came together with the people I saw around me; I moved to Jerusalem, where I felt I was living in the center of the world. Here I was living amongst many different ideas that interested me; the idea of spirituality, tradition, vulnerability, power and nobility.
The different uniforms each group adopts to express themselves fascinated me. The old Jewish tailoring is more about wrapping the body rather than shaping it. In the collection, there is a tension between fluidity and structured garments, which is a great proposal for men today. The oversized proportion that looks like you are wearing your big brother’s jacket gives a sense of strength and vulnerability at the same time.
The idea of luxury does not exist in Jerusalem in the same way it does in Europe. The tailoring is never really perfect, but it still looks refined and noble. This inspires me. It is a unique form of classic tailoring and the status of the clothes is not very clear. To me it’s a modern way of looking at luxury clothing.
I love the cold wind in Paris. It was a place for me to study and observe the old crafts, to visit the bookstores. Paris is a confusing place. You have this dream about Paris related to pleasure, beauty and harmony but it’s not an accessible dream.
I just create something that I feel related or connected too. Something that reflects what I feel about clothes, fashion or people in that particular moment. I am motivated to create a collection that reflects the way I feel people should dress today. The main goal is to open a new point of view. I want it to be beautiful.
In this collection I wanted the pieces to be easily recognizable; a khaki bomber, beige trench, blue jeans, white shirt, but the proportion, construction and finishing is different. So it looks familiar and not familiar at the same time.
I love designing shoes.
I love the early work of Yamamoto, Armani and Mariano Fortuny, the dancer and choreographer Sidi Larbi Cherkaoui, and the musician Arvo Part.
The work we do is trying to fit a contrasted personality. We like to keep the idea of openness and allow for different interpretations. Each person who wears the clothes will relate to a certain emotion. I don’t think people want to be defined so easily today.
Yes, I think about it often.
For the near future we are preparing our presentation for the FW collection 2015, which will be presented in January during Paris Fashion Week.





