Have you ever dreamt of starting everything from scratch? When the brothers Philip and Eri Chu decided to leave everything to create their own label together, they didn’t know how far this would lead them. After ten years of distorting and subverting Japanese pop culture’s looks with Ground Zero
, they are coming back with a Spring/Summer 2018 collection with “new attitude, new codes, new philosophy” and upcoming projects for Paris’ fashion scene in the pipeline. We talk with Philip, one half of the brand, to see what’s going on.