Social media has been massively important in shaping our development as a small, independent business. I started selling at Stockbridge Market on an extremely tight budget, so it was difficult to reach anyone who wasn't also there in person. Our cakes and savoury bowls are colourful and easy on the eye, so Instagram was an effective way to reach the masses. However, we try to be slightly different to other health food places on social media: a bit more realistic, and without all of that ‘you should only eat a certain diet’ nonsense. It's all about balance, and I think that’s an attractive concept to a lot of people.