As visionaries, fully immersed and endorsing the sustainable fashion movement, Daniel Sher and his wife, Paige, initiated the production and planning of their clothing label, which they then christened Good Good Good. They wanted their garments to elevate modern streetwear using ethically sourced fabrics, the finest quality, and classic tailoring. The couple also benefited from a two-and-a-half decade-old heirloom factory that belongs to Paige’s mum, providing them with space and atelier-style equipment. The factory has allowed Daniel and Paige to experiment with different manufacturing practices and craft designs, through which they have introduced a narrative that is still being told.
Good Good Good’s chief priority is sourcing textiles from eco-conscious suppliers and thereby minimising their carbon footprint. Advocating ecological equilibrium, their manufacturing processes are at the forefront of their fashion label. You can feel the passion and devotion their craft exudes in their yarn, the stitching, and carefully hand-crafted garments. From trousers and jackets to airy blouses, these garments are a successful culmination of art in the form of modern streetwear with intricately woven patterns. The garments ardently reflect the intimate union between the team and their passion for producing ethical designs that individuals can forever enjoy.
Their recent SS21 collection titled Home honours their collective input. From 7:15 AM to 4:30 PM, this factory symbolises their home away from home. Inspired by and dedicated to family- biological and chosen-, and to the bond they have formed.