It all began with a personal and private tumblr page on which I started to preserve ideas in the run up to my graduate collection. At that point I was studying fashion branding in Amsterdam. I was getting a lot of inspirational input so I felt the need to preserve the things I came across, creating a selection of images that I was really moved by, chosen without really thinking much... just by instinct. I started to analyse the collection of images to find a common factor, and find the element that most interested me. This process is actually what made my graduate collection personal and authentic. I found it really interesting to see how the inspiration actually came from other artists’ creations.
After a while, I decided to make my tumblr public because my friends were asking to see it, and it so happened that other people found my curating relevant somehow, something I did not expect at all. I had always been really interested in trends, and at that point I made the decision that I wanted to focus my career on art direction, styling and trends instead of design. So I came up with the idea of analysing the collection of images on a daily basis to create small bits of inspiration in the form of mood boards and colour palettes.