From her early beginnings as a Depop seller to the showcasing of her designs at the Marc Jacobs Heaven store, Freya McKee
has maintained her commitment to sourcing and generating displays of distinctive expression that offer an antidote to mass-produced fast fashion. Channelling her creative flair into knitting, she has cultivated a brand consisting of pieces that subvert traditional forms. Her sustainable garments incorporate second-hand sourced yarn, delivering a vision influenced by a unique blend of Japanese streetwear and '70s British punk. Now counting the likes of Emma Chamberlain
as fans of the brand, McKee has amassed attention to her designs on platforms such as TikTok and Instagram, where she showcases her artistry and shares guides to styling her pieces.