It’s incredibly important for me as a brand to lead by doing – I think being as transparent as possible is key. I am going to be launching a platform that will show the customer more about how Fatra bags are created, and also show the reverse of that, show what a conventional item takes to make. A lot of this is education – you cannot know what you don’t know. That’s why our mantra is "educate, alleviate, inspire", if people don’t know that workers are being exploited, how can they change their consumer habits? Everyone has different economic situations so we cannot say, "don’t shop there, it’s bad"; certain stores are some peoples' joy, some peoples’ self-care, and we can’t judge them for that. We need the brands to educate themselves and make change once they know how – again, we can’t expect them to do this without education and resources. They can be held accountable once they take the steps to improve. If you can – do, if you know better, do better.