There are more responsibilities as a founder that I must fulfill as the brand is growing. Besides developing the company structure and system, my team and I have to maintain and develop the quality and service to show our respect for the customer and those who have been supporting us. It can be a lot to handle when at first, but I reckon the brand and I grew simultaneously so everything can work out in the end. The past 2 years marked the greatest progress of my personal growth which directly influenced my understanding and perception of beauty. The SS23 collection will feature my reflection on life and things that I have contemplated during my work and personal growth.

The process of upcycling allows me to be very experimental with a wide range of materials. That fabric is very versatile and can surprise you in many different ways, even with material that is considered too tacky to handle. This is the reason why a lot of Fancì’s designs are still fully incorporating deadstock material even until the latest mini collection The Lethal Roses. Moreover, working with vintage or second-hand clothing customers was a process to learn about what will remain timeless to people and our planet. In other words, pre-loved clothing allows me to observe the previous trend and reminds me to be conscious while creating instead of chasing something unsustainable and potentially harmful to the environment that we are living in.

Honestly, I never would have imagined that Fancì would reach somewhere so far away from where I come from. This only shows how beauty does not have any boundaries, and fashion does not have any exclusive language of its own. Fancì’s journey is solid proof that all of us living beings can join together to celebrate a philosophy that we all believe in. This is the ulterior success that my team and I are extremely proud of beyond anything else.

Most of Fancì’s designs are labeled as "sexually provocative” so I suppose this collection is not a surprise after all. Femininity in the post-modern era is often associated with the struggle for power or the imagery of a damsel in distress. I feel responsible for diversifying femininity and making it grow away from the stereotypical concept that was traditionally defined by pop culture. In the SS23 collection, we are taking a step further in exploring different nuances of femininity through both coarse denim and the sensual sensation of silk. Even though I do not represent women or the essence of femininity, being surrounded by many strong and confident women shows me how femininity still needs better representation, especially in the fashion industry. Thus, when this collection was finally released, I felt like what I have accumulated through learning and experiencing femininity finally materialised. I am also grateful for all the women around me who gave me inspiration and refinement to carry out this collection.

We never really identified our brand as defining “the new femininity”. We are not a pioneer of anything. We only portray things that we see in all human beings around us, the feminine qualities that we saw in art, literature, or mundane activities that we witnessed every day. If I were to describe our job, it would be to redefine the femininity already existing by translating it through our own language in fashion in order to shed light on those that are unheard and the beauty that is unseen. Femininity has always been the same to me, but the perception of people and how we portray femininity is what has changed. We only happen to live and create art in the contemporary age, working with our own femininity, helping people understand it better than in the past, and for some reason, becoming one of a few to speak about femininity in such a manner. I do believe a lot of people can relate and connect with our designs because they already possess confidence, love, and kindness. These existing qualities together with our approach are what we considered the “new femininity” of the contemporary age.

Actually, I do not have much knowledge about video game culture. I did some research about the character that you mentioned and I understood why you made the comparison. I agree that there is an aesthetic similarity between the Fancì girls and Bayonetta as they are both portrayed as strong and stylish women, giving people a woman-boss vibe. I will not make any further comparisons as I possess a limited knowledge of gaming.
Initially, Colour of Unadulterated Insanity is a story of an innocent woman who experienced betrayal. Through that catastrophic event, she learned about her own darkness and emotional turmoil, drowning in her jealousy and hatred. She then went through a transformation to reconcile where she finally reached a state of accepting herself as an imperfection, yet a beautiful mess. Fancì designers want to show that women have different [complex] psychology and portray the beauty of girls’ mental world. I would say that this is an introspective approach of the designers to acquire inspiration. Our designs often carry personal touch and emotions, and it goes the same with this collection.

A lot of Fancì’s designs are responsibly made by Vietnamese women, especially Southern Vietnamese girls. Thus, our styles will always convey the free spirit of Southern Vietnamese women, while our message will stay humble and true to who we are as it is the manner and quality of Southern women in our country. In fact, our philosophy is inspired by the Fancì women who live life to the fullest and inspired others to live confidently and kindly as well. Ultimately, our team aspires to bring the Vietnamese spirit to the world. We hold a responsibility to advocate our culture and represent the beauty that is unseen in the global fashion industry.