Since we have been unable to go out, to galleries, the cinema and spend time together as a creative community I have had to adjust my creative process.
I started to spend more time in my books and actually pulled out the vintage books that I had collected and put in storage and love to spend time now leafing through them searching for that little spark.
What is more interesting to me is that since the pandemic the way that people engage with fashion has changed so much. I enjoyed the slower pace of life and having more space and time to think about what fashion means to me, how I want to approach and engage with it personally, and in turn reflect on my creative process.
I personally now want my garments to be more than they ever were before. I desire that they have the ability to transform and become multi-functional, so in turn, I want to offer that to our customers too.
Our mantra at Ellery has always been for the brand to create quality pieces for people who want something exceptional so that they can step out each day and achieve their own personal goals. The recent pandemic has not changed that at all, in fact, it has almost reinforced to me the importance of our mission.