Beyond the act of creating designs, Ella Douglas is blending her fashion practice with art. She considers fashion as being an art form and “it is essential to look for inspiration across pathways”, she explains. In that spirit, she is exploring performance art as she believes it to be truly freeing and good for the mind. Each project is a part of her, they are glimpses of her emotions and the love she feels towards fashion.
Recently she was part of London Fashion Week with Fashion Scout Digital. Ella feels very excited by the future of digital experiences and what they can offer. She is aware of the need to adapt her designs while creating virtual stories. Nevertheless, she thinks it is still important to not forget the origins of designs. “I hope we do not stray too much from historical and classical techniques'' continues the young designer. She adds, “that being said, as designers we have to learn how to deconstruct old practices and re-form them for the future.”